Online Sales & Paid Community Platform

Context

The client, an expert with a public audience of 20,000+, was already selling webinars, educational programs, and other digital products. But the purchase process was not organized as a complete, convenient online flow: users needed a clear path from choosing a product to paying online, and the business needed infrastructure for accepting payments, managing products, and scaling.

A separate opportunity was a new monetization format: a private paid Telegram community with a recurring subscription. It did not exist as a product before this project.

The project did not start from a detailed technical specification. The client formulated business goals and top-level wishes; NekaSoft ran discovery and interviews, worked out the user scenarios, and took on most of the product and technical decisions.

What we owned

NekaSoft acted as the product and technology partner of the business: from discovery through launch to years of further evolution.

Solution

One connected infrastructure serves two monetization scenarios: online sales of the existing products and a new subscription product, the paid Telegram community.

• A complete purchase path on the site: from choosing a webinar, program, or digital product to online payment, with no manual steps on the client's side
• A Telegram bot where users buy and renew community subscriptions
• An automatic subscription lifecycle: access after payment, advance warnings before expiry, access kept on renewal and closed when a subscription ends
• Automated access management for private Telegram channels and communities
• Sales of additional products and webinars, admin operations, and broadcasts in the bot
• Google Sheets as the management layer for part of the products, promo codes, and content
• A payment infrastructure that changed over the years: YooKassa, PayPal, PayAnyWay, Tribute, and Telegram Stars at different stages

Two things matter here. The paid community appeared as a new product precisely because the payment and technical infrastructure made it possible. And the system lived through several changes of payment providers, which is the real test of a payment integration.

Screenshots

Result

The client got a convenient, evolving online sales infrastructure and a new monetization channel.

• Existing products got full online payment, and the purchase path became much more convenient
• A new product was created and launched: a private paid Telegram community
• The full subscription lifecycle is automated and no longer needs constant manual checks
• Access to private Telegram spaces is managed automatically
• Several payment solutions connected; the site and Telegram work as complementary sales channels
• New products, webinars, and payment methods can be added without rebuilding the system
• According to the client, the launch of the new online sales infrastructure and the paid community created a new revenue stream and showed positive business results

Delivery

The first working version launched in about 2 months.

The system has been in production for about 3 years and is still supported and developed by NekaSoft: new products and webinars, changes of payment infrastructure and new payment methods, and evolving community functionality.

Technology

The site and Telegram are the storefronts; the substance is the backend with the subscription logic and payment integrations. Payments connected over the years: YooKassa, PayPal, PayAnyWay, Tribute, and Telegram Stars.