Lead Capture & Sales Automation Platform

Context

A creative services agency attracts clients through advertising, its own creative placements, partner placements, and other external channels. Links leading to Telegram are used across different placements.

The agency needed a single entry point where a potential client can quickly leave a request, and the team immediately receives a structured lead with information about the request and the source it came from.

The project started from a business goal, not a predefined technical solution. Before development, NekaSoft ran discovery, studied the business processes, and worked out the funnel, user flows, and the way managers would handle incoming requests.

What we owned

NekaSoft owned the full cycle of the project, from discovery to launch and ongoing development.

Solution

NekaSoft built a Telegram system that became the single entry point for requests from different advertising and partner channels. Each placement can use its own link with a source identifier.

• The bot guides the user through a short flow, helps them choose the right service, and collects the details of the request
• Data is automatically saved to MongoDB and passed to Google Sheets
• Each request automatically creates a deal in amoCRM with the contact and the request details
• When a manager moves a deal to a new status in amoCRM, the user gets a message in Telegram right away
• Every request is linked to its acquisition source
• The team gets details on each new potential client and tracks the request's status
• The admin interface lets the agency edit texts and content and manage marketing links
• Statuses, audience segments, and broadcasts to selected segments are managed in the same place

One system combines lead capture, marketing source attribution, and follow-up communication with the audience.

Screenshots

Result

The agency got a single managed channel for handling requests from different sources.

• Leads are collected and structured automatically
• Every request keeps its acquisition source
• The team gets details on each new potential client
• Lead statuses are handled in one shared system
• Marketing links make it possible to track where requests come from
• Segmentation and broadcasts let the team re-engage the audience it has built up
• According to the client, conversion improved after the system was launched

Delivery

The first working version was delivered in about a month.

The system has been in use for over a year and keeps bringing in clients. NekaSoft continues to support it.

Technology

Telegram is the entry point; behind it, the backend links each request to its source, stores the data in MongoDB, and passes it to Google Sheets, where the team works with the leads.